Never before in South Africa has one industry been hit by so many new Laws. It is understandable that the direct marketing industry may seem under threat from the introduction of new regulations like the Consumer Protection Act and Protection of Personal Information Bill. However, historically around the world the regulation of industries tends to lead to a more mature industry where most companies follow good practices. This leads to strong growth in quantity and quality, resulting in increased success levels for companies employing best practices. The regulation and discouragement of SPAM practices (unwanted or unsolicited commercial mailing) increases the success rates of email marketing by reducing clutter and consumer annoyance.
|- Impact of the Consumer Protection Act on your Email Marketing - TouchBasePro (Printable) (0.2MB)|